Friday, June 12, 2009
'End of Bling is Nigh' warns new study
New research at the University of Leicester reveals that the recession will bring with it a new ‘economic ethic’ which will curtail the display of ostentation and conspicuous consumption. Emerging from these straitened times will be a new type of economic consumer: “Perhaps, a ‘moderate’ consumer who distances himself from excessive and ostentatious consumption activities will emerge as an archetype of advertising strategies.”
IMO: I doubt this very much. It seems to run against what vendors and customers want. Though such a 'superficial-puritan ethic' might well be mildly morally desirable, real economies on cigs, drink, gasoline etc could be far better than saving money on avoidance of cheap tat - and it IS cheap tat, however expensively such stuff is sold in the West.
IMO: I doubt this very much. It seems to run against what vendors and customers want. Though such a 'superficial-puritan ethic' might well be mildly morally desirable, real economies on cigs, drink, gasoline etc could be far better than saving money on avoidance of cheap tat - and it IS cheap tat, however expensively such stuff is sold in the West.
# posted by uv : 2:41 AM
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