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If you have a brand-new, never-been-used domain name and you build a website on it, it is said nowadays that Google will give you a grace or a honeymoon period during which time your new website might achieve high rankings in the search results for its keywords. Google then pokes, prods and see how well you do at these higher positions, and then after the trial, the search engine will give you the boot from the penthouse to the outhouse.

It’s up to you as a webmaster to fight and earn your way back to the top by using the traditional methods of SEO including link building and creating unique content. The journey back to the top usually takes months if not years rather than days and weeks.