Sunday, June 17, 2007
Multiplexes in Assam
Guwahati is rapidly catching up with the often unfortunate trends of up-market lifestyles. Be it branded outfits, ultra modern restaurants with the various Chinese and Continental menu or other forms of entertainment, the Guwahati crowd is ready to go on a spending spree like never before.
Spending money for branded luxury goods is becoming the trend de jour among the city’s well–heeled, and many are on the look out for something new and exotic, feels an entertainment buff of the city in whose view, “this city welcomes any good change with open arms!”.
The multiplex, with two screens and 500 seats on the bustling GS Road was inaugurated two months back against a backdrop which was not very congenial or encouraging for the cinema industry in the State and the region. The movie market, especially the movie theatres, are reeling under recession. At a time when the entertainment industry is suffering from lack of cinegoers and the blanket ban on the screening of Hindi cinema by the proscribed United Liberation Front of Assam (ULFA), and around 50 cinema halls out of the total of around 115 halls have downed their shutters, opening an ambitious multiplex project definitely aroused apprehensions among different sections.
"As of now, we are in the process of identifying places in Shillong and Upper Assam to launch more cineplexes,” CIL say.
Debajit Phookan says "we are hopeful that we would be able to screen Assamese films in Cinemax in the near future".
IMO: I must say I have mixed feelings about this, as there was always the hope that with mobile phones and advanced computer technology, that the cinemax and mall culture might have been bypassed for more recent developments. Culture has to be supported and a growth in Assamese understanding of the modern world, without losing any desired Assamese qualities, could be welcomed. Assam may bring a new look and reappraisal to any world developments. Ecological understanding is often a widely stressed factor to date in Assam and particularly relevant to the Assamese there in retaining and advancing the Assamese way of life. Lets hope at least the place does not go the gambling casino route and instead does think "Ecology, ecology and ecology", as this is rapidly becoming the trend elsewhere..
Spending money for branded luxury goods is becoming the trend de jour among the city’s well–heeled, and many are on the look out for something new and exotic, feels an entertainment buff of the city in whose view, “this city welcomes any good change with open arms!”.
The multiplex, with two screens and 500 seats on the bustling GS Road was inaugurated two months back against a backdrop which was not very congenial or encouraging for the cinema industry in the State and the region. The movie market, especially the movie theatres, are reeling under recession. At a time when the entertainment industry is suffering from lack of cinegoers and the blanket ban on the screening of Hindi cinema by the proscribed United Liberation Front of Assam (ULFA), and around 50 cinema halls out of the total of around 115 halls have downed their shutters, opening an ambitious multiplex project definitely aroused apprehensions among different sections.
"As of now, we are in the process of identifying places in Shillong and Upper Assam to launch more cineplexes,” CIL say.
Debajit Phookan says "we are hopeful that we would be able to screen Assamese films in Cinemax in the near future".
IMO: I must say I have mixed feelings about this, as there was always the hope that with mobile phones and advanced computer technology, that the cinemax and mall culture might have been bypassed for more recent developments. Culture has to be supported and a growth in Assamese understanding of the modern world, without losing any desired Assamese qualities, could be welcomed. Assam may bring a new look and reappraisal to any world developments. Ecological understanding is often a widely stressed factor to date in Assam and particularly relevant to the Assamese there in retaining and advancing the Assamese way of life. Lets hope at least the place does not go the gambling casino route and instead does think "Ecology, ecology and ecology", as this is rapidly becoming the trend elsewhere..
# posted by uv : 2:51 AM
Subscribe to Posts [Atom]
