Friday, March 09, 2007

Subliminal advertising leaves its mark on the brain

Recent research shows that when your brain doesn't have the capacity to pay attention to an image, even images that act on our subconscious simply do not get registered.

Without looking in great detail at a lot of other work, for example that of Phil Merikle, the current work at UCL seems to imply that some degree of attention is needed for even the subconscious (as some people term a certain part of the mind/brain) to pick up on so called 'subliminal' images. But also, that fMRI scans may well show that some things that we do not think we see, are in fact picked up in some sense 'subliminally' by the brain.

So the research presumably shows that what suits advertisers could be empty minds that they can easily fill with worthless trash.Indeed when I earlier looked at direct mail advertising, I was advised by experts that the best place to advertise could be magazines for teenage girls and such places.

IMO: It is up to all independently minded people to think, and to do so soberly, often, and rationally, to retain their self respect and sanity.

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