Tuesday, July 18, 2006
Manipulating your Memory
Consumer preferences for a brand can be increased over the competition by techniques used to manipulate memory, finds research published today in Applied Cognitive Psychology.
"It's the actual contrast between seeing the anagram in its initial, versus its solved form, that we believe creates this preference effect. That is because the anagram in its initial form appears to be non-fluent--participants have never seen anagrams such as GANECY before.
Once solved, however, the solution is processed with high fluency. Think of the "aha" experience one would feel when realizing the solution is AGENCY. We believe that this surprising fluency, arising from the disparity, gets misattributed to brand recognition and preference,"
http://www.sciencedaily.com/releases/2006/07/060715104358.htm
"It's the actual contrast between seeing the anagram in its initial, versus its solved form, that we believe creates this preference effect. That is because the anagram in its initial form appears to be non-fluent--participants have never seen anagrams such as GANECY before.
Once solved, however, the solution is processed with high fluency. Think of the "aha" experience one would feel when realizing the solution is AGENCY. We believe that this surprising fluency, arising from the disparity, gets misattributed to brand recognition and preference,"
http://www.sciencedaily.com/releases/2006/07/060715104358.htm
# posted by uv : 4:44 AM
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